The use of technology to advance business efficiency is not a new thing, with the introduction of photocopiers in offices in 1960 being just the first of innumerable technological advancements in business. A relatively recent trend has been the increasing use of social media for business, and Facebook in particular. If you would like to know more about how you can use the internet, and social media, to further develop your business, Driving Growth, a Dubai web design-based business consultancy, can help.
Facebook, with 1.94 billion active users, is the most popular social networking site. With this in mind, it is not only a platform that is being used for social networking, but is increasingly becoming a focus for many businesses to promote themselves and their products and services. With so many active users it is clearly worth considering as a tool, but there are also some drawbacks.
Advantages include the enormous potential to communicate and interact with potential customers, not all of which will be interested in what a company offers of course, but with so many users a significant number might be. By engaging with customers in such a visible way, it is almost certain that brand loyalty will be enhanced amongst those customers. As companies and customers engage together on Facebook, a community begins to develop and this can help raise a businesses profile, with a possible increase in business following. Search engine optimisation, or SEO, is used to improve a business’s ranking on a search engine, and as more information is shared, the ranking is likely to increase.
The above highlight some of the advantages that can be got from using Facebook as a business tool, but there are some potential drawbacks too.
As Facebook became more and more popular, it also became more crowded. This led Facebook to limit the number of potential users you could reach to about 5%. This rises as those 5% engage with posts, but still restricts exposure to some extent. Another consideration is that as your business is exposed more and more publicly, so may any negative aspects become known to more and more people. Similarly, if a business doesn’t have the resources to manage their Facebook account, they may get a reputation of being slow to respond to customers. Facebook has limited support outside of the users themselves, so users have to hope other users can assist with issues. If they can’t, this may reflect negatively on a business, unfair as this may seem at times.
The key to deciding if Facebook can help your business is to know how it works, its capabilities and restrictions, and how you are going to manage your account effectively. Done properly, using a social media site such as Facebook can really boost a business’s revenue, done badly it can have the opposite effect.
If you would like to know more about social media and internet initiatives to boost your business, contact Driving Growth.