If there’s one thing that’s really amazing about successful Dubai digital marketing experts, it’s their ability to predict trends and changes. As an internet marketer, you know how challenging it can be to kind of prepare for what’s to come because there are so many frequent changes in the digital marketing field that affect the way you do business.
The aim of this post is to give you an idea about what marketing trends are likely to die very, very soon.
It’s undeniable that Twitter has been struggling in recent years. Compared to Snapchat and Facebook, Twitter is continuously losing its share of audiences in social media, which is currently at around 27.3 percent. Despite the minor changes in the way Twitter works, like not including videos and images in the character count, experts believe that it will take Twitter more than that to attract new users.
Huge Banner Ads
One of the major changes Qatar digital marketing firms are making in their strategies is that they are limiting and slowly eliminating the use of big banner ads. These banner ads are generally considered a distraction that prevents website visitors to concentrate on what they want to do on a website. Instead, marketing firms are now putting more effort into native advertising, which are reported to result in 53 percent more leads.
Royalty or Stock Images
A lot of website owners and marketers tend to use stock photos in their websites, blogs, and social media posts. However, this trend is slowly fading because generic images lack an authentic identity and the ability to reflect a brand’s image. Digital marketers are now using personalized videos and images, which are proven to be more effective in increasing user engagement.
Fake Product/Service Reviews
More than 80 percent of consumers rely on online reviews to get information about products or services. This means that customers consider the reviews they read online as genuine. As a result, many companies pay individuals or firms to spread fake reviews about their products. But now that shopping sites have become more vigilant in banning fake reviews, this trend is expected to die soon.
Before you’ll be able to launch a successful and effective internet marketing campaign, you will need to do a lot of researching and studying, and this could be a problem if you don’t have time to do all these! The good thing is that there are reliable Dubai social media marketing companies out there that can plan a strategy that will help increase your brand’s exposure.