There seem to have been a shift in the purchasing preference of modern Chinese motorists where they would prefer Dubai digital marketing and buying online rather than going to automotive shops and showrooms. The Chinese, who make up the largest automotive market in the world, made a huge 28 million vehicle purchase last year. This simply shows how important marketing strategies for this huge population are in order to drive sales.
Virtual Car Showrooms
As much as most motorists all over the world make the purchases of their cars through automotive stores and with the help of agents, virtual showrooms are now making waves in this industry. Many consumers have extended their online shopping from everyday items and fashion to huge deals such as cars and automotives. And the amount of sales from this platform is impressive.
The success of UAE digital marketing or online promotions is undeniable. Top brands won’t be caught without this strategy up their sleeves. Now, the market for vehicles is also gaining success in this field.
Although many would still go to traditional car showcases for a better view of their vehicle choices, a successful Dubai web design can compete by making an effective virtual showroom.
The Chinese Market for Cars
The traditional car dealership is still successful with the Chinese market. However, a shift is felt as many modern consumers are doing their vehicle purchases online. This makes car companies rethink and reinvent their marketing strategies and adopt a better online shopping experience for customers.
This shift in the purchasing preference of the world’s biggest population is a reflection of the growing online trade in this country. It actually accounts for 47% of the world’s digital retail sales and is even predicted to reach a whopping $1.7 trillion by 2020.
Last year alone, 1 million vehicles amounting to $15 billion was sold online in China. This speaks volumes in the online world and the car industry. And the partnership of Ford and Alibaba just shows how big the online car shopping trend is expected to grow.
Now how do you get the Chinese and the rest of the world as your customers?
By adopting and planning a great strategy and getting the Driving Growth group into your marketing team. As branding experts, Driving Growth will do just as their name suggests, drive growth to your company. Learn more about them today and achieve great things with your brand.