Qatar public relations is all about strategic communications that help make your brand stay positive in the public’s mind and establishing favorable relationships. Many have interchanged its meaning to advertising. This should not be so because public relations is its opposite. Advertising is paid media, while PR doesn’t pay for anything. It is what is called earned media.
Predicted Challenges and Opportunities for PR this Year
PR has come a long way. And with every year, it faces more challenges but also earns countless opportunities.
- Original Content
Many top brands today are investing in their own original content, such as TV shows, and many will soon follow this lead. With this, sharing informative, original content will increase a brand’s credibility and earn trust from consumers rather than advertising and can lead to future purchases.
Consumers are known to prefer and value brands that stay true to its standards and values and prioritize its customers. It is important for companies to push themselves hard and stay authentic. And during times of a crisis, Dubai PR teams have to keep them honest and transparent.
- Social Media Influencers
The use of influencers to promote a brand will continue to grow in popularity this year. It is important to get the right influencers that share your brand’s values and build credibility.
- Cyber Security
Keeping companies and customers safe under the threat of a cyberattack has been an issue that many still haven’t perfected. And this year, companies are getting more serious about it. Abu Dhabi PR officers need to be armed with a response during such cybersecurity crisis.
- Digital Content
This era of mobile devices and the internet has gotten consumers to expect a digital component when it comes to public relations. Interactive and engaging content more visually appealing and help them connect better with consumers.
- Fake News
Companies have been challenged by the rise of fake news in 2017’s mainstream media. Now, to get credibility back, brands show the story of how they investigate their biggest stories.
These are some of the top PR predictions for this year. To get a grip of these issues, an expert branding team should have your back. Invest in Driving Growth and let them help you sort out the challenges and opportunities for your brand not only in PR but in all aspects of branding this 2018.
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