Today’s generation of consumers is not the gullible one before who will easily believe the claims of your Dubai advertising. Building an advertising campaign have been easier decades ago. But gone were those days. Now, we have consumers who are very skeptical, distrustful and quite analytical. They even very openly show their unbelief and call out brands for being liars.
What will this mean for today’s advertising?
Advertising in 2018 and Beyond
Honesty is the best policy. This age old adage is indeed true. However, the truth is rarely seen these days, especially when it comes to Dubai digital marketing. And that is what you will need to stay relevant in this world full of doubtful consumers. This is where the future of advertising is headed.
Honesty, authenticity and trust are your new weapons in the marketing game. What does this mean for your advertising campaigns?
- Showing off what you can do well, unquestionably.
Reality is what you should show the market instead of the past’s obsession with dreams and goals. What your product or service is good at must be offered to the world in a compelling and engaging way that is obviously true.
- Being authentic and not riding on what is going viral.
Today’s UAE advertising is a battle between real versus trending. The public’s fascination with everything that goes viral pushes brands to ride on the wave and it, more often, brings negative results. The modern consumer wants the real thing. And this honesty will bring a refreshing pull on the market.
- Embracing the truth and dropping the fake.
One great example of this is completely forgetting photoshop and leaving your models, of all shapes and sizes, untouched. This will showcase a very relatable ad that tells of a reachable, realistic goal.
- Being transparent.
Deceiving consumers is a no-no, especially with the keenness of today’s population. They want brands to be transparent and give the world a choice of believing them or not.
Advertising has indeed changed drastically from the advertising of previous years. And so have other marketing platforms and branding, in general. What we need today is honesty, and this is what marketers believe will be the most profitable aspect of marketing.
So let Driving Growth drive impressive growth to your brand with their branding and marketing ideas based on honesty and truth. Learn more about Driving Growth today and visit their website.