Developing a Dubai mobile app for your brand is essential in this digital age where cell phones and other mobile devices matter a lot. Consumers bring their gadgets everywhere and many prefer to use these convenient hand held devices to do their everyday tasks as well as spend their free time on. So if your brand doesn’t have its own mobile app, you’ll be missing out on a lot.
However, it’s not enough just having an app. You have to make it work and make it an easier and useful experience for consumers. Unfortunately, developing a successful mobile app that consumers will use and prefer using requires a lot of effort.
If only it were easy to come up with UAE mobile apps for your brand that customers will love. But to make our efforts worth it, let’s approach our brand app building from our customer’s perspective and learn about social and behavioral psychology for this purpose.
Psychological Theories Behind the Success of Apps
Understanding your users and thinking about their reactions as well as their actions are what experts are saying makes a Qatar mobile app a success. This is the smarter way of giving what your customers want even without them knowing what it is.
Here are some psychological theories that can be applied easily and effectively for a mobile app’s success.
- Choice Paralysis
This theory shows that a large display attracts more attention than a smaller one but those who saw smaller display are ten times more likely to buy than those who saw the larger one. When it comes to mobile apps, you have to understand that a certain amount of choice is necessary. Limit the options being offered and focus on optimizing those options.
A study on this psychology claims that giving something to someone is more likely to receive a reciprocal action. It is a normal social reaction to respond positively to a previous positive action. For apps, this means giving to users before you can take from them
Who doesn’t like rewards? Actually, we seek it. But a reward given too often will make a user bored and tired of it. Some surprise rewards and exclusive offers can make consumers stick a while and can be the reason for your apps success.
These theories and more can be applied in crafting your mobile app to make it more effective. Make use of it with your Dubai branding agency and develop the perfect app that will drive your brand to success. Learn about how this can be possible at Driving Growth. Visit them now.