Every brand or business should have their own Qatar public relations team that can handle everything from positive publicity to managing disasters. This team is essential in every brand. And their work should be very effective.
But what qualities should your PR team possess to be able to deliver great results?
PR Disasters that can be Avoided
Remember the disasters that huge brands like H&M and Heineken suffered just recently?
- H&M was under fire early this year because of an ad that features a black boy wearing a green hoodie with the words “coolest monkey in the jungle.”
- Heineken also draw flak for an ad and its slogan that read “sometimes, lighter is better.”
Although these brands didn’t mean to offend anyone, consumers look twice because of what the ads imply. And many, especially specific groups, were quite offended.
This is what brands need to avoid in their Qatar advertising campaigns.
Tone-deaf ads bring nightmares to a brand. But these can be avoided if the public relations team was more diverse and inclusive within their own group.
Diversity and Inclusivity
An effective PR team can build plans and develop strategies that will bring a brand greatness and achieve a number of goals. PR officers need to be aware of how their campaigns are perceived by consumers and what diverse groups will make of their ads.
Unfortunately, this is what most PR groups lack, such as the case of H&M. If their PR group was more diverse and inclusive themselves, they could have avoided the discriminating ad.
Currently, most PR firms are still unequal when it comes to racial and gender representation in their company. This can be seen in their:
- Ethnic composition, where whites dominate greatly
- Difference in pay between gender and ethnicity
To become a better UAE PR team, diversity and inclusivity should be practiced. Having diverse members is important but this should also be coupled with inclusivity where everyone in the group feel welcome and celebrate each other.
Because of these qualities, PR teams will be able to better inspect each ad campaign and foretell the outcomes especially when it comes to different ethnic groups, gender and more. And many PR disaster will be prevented.
So, go with the branding team that handles advertising, marketing, PR and more that is most diverse and inclusive. Go with Driving Growth. These seasoned branding experts will help your brand achieve results in the best way. Visit them now.