Public relations has gone from releasing statements in print, TV or radio, or holding briefings for the press and public, to using social media as the primary PR channel today. Everything has become fast-paced, and every second can make or break your brand. This is one reason why social media has become a great platform for any PR tasks. If you don’t make use of social media to release information about your brand, you will waste the extensive reach that it has. The power of this digital platform has can be seen everywhere in this age of advanced technology. It can greatly influence any user. And this has put an impact on the way PR is handled. Your brand’s statements can get to so many people in just a matter of seconds. Who would not want to take advantage of this for their PR tasks? While it may be confusing to use social media platforms for PR tasks, since this is more commonly a marketer’s area, it can be highly rewarding once you know how to use them well.
- Social media can be used to discover threats to a brand. Tuning in to specific audience opinions on social media can help PR teams identify threats and address them promptly, before they start trending.
- Social platforms can help PR teams work to influence journalists to write positively about a brand. They can easily join discussions, where writers are often seen and talk about their brands.
- PR managers can quickly react to stories that can damage their brand. They can post a link under these stories for public reference.
- This is a great avenue for any brand announcements, and it can reach a great number of audiences.
While Dubai PR and marketing have long overlapped with each other, social media has managed to blur the dividing lines even more. Social platforms have been a popular area for marketers and now PR has crept in. But, as long as you know how to utilize social media for PR and marketing effectively, these areas can overlap. For this, you need branding experts from digital agencies Dubai. Driving Growth is one such agency that can help you to achieve your brand’s PR goals through social media. Visit their website and contact them today to know how they can help you develop the best strategies for this. Check out Driving Growth now.