Abu Dhabi PR is an essential tool in brand building that carries the bulk of a company’s brand story. Public relations build a brand’s reputation. And it works hand in hand with marketing to boost your brand. At the core of PR, there is storytelling.
Everything has a story to tell, a person, a device, a company, and even your brand. That’s what PR is all about. You have to know what story to tell, at the right time and to the right audience in order to establish good public relations and put your brand on a positive light. UAE branding agency such Driving Growth will help you achieve this. They are experts in branding, from assessment to management and operations. With this team on your side, your brand will surely rise to the top.
3 PR Principles in Brand Building
- Your brand’s story comes first.
What is the company’s vision? How do you make this vision a reality? Do your products carry that vision? What sets your company apart from others? Public relations officers must be ready to answer these questions and tell the brand’s story. Take time to prepare the story you will tell. Be honest. Make your story so that it tugs at your audience emotions.
- Consider the 3 crucial levels in public relations.
You have to think of the 3 levels in storytelling, the traditional, syndicated and owned.
- Traditional – develop relationship with the press or media that follows your industry. You need to have a good relationship with the press so you can tell them your story and they, in turn, report it to their readers or viewers.
- Syndicated – these are the relationships made with online properties so they make specific content for their readers. You need something valuable for these online personalities so they can produce a special content committed to your brand.
- Owned – this refers to your own content that builds relationship with your customers. It can be a blog or a video that communicates directly to your audience.
- Public relations is a profit center.
Don’t look at PR as an expense. You should not question the investment you put in it because the impact your story has and where it goes will drive profit to your brand. Yes, Abu Dhabi and Dubai live events will cost much but putting your brand out there, in front of the right audience will spark sales.
Using these principles in PR as weapons in your brand building strategy will definitely set your brand apart from others. And getting a team of branding experts like the Driving Growth Group will ensure a place for your brand at the top.
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