Digital marketing is a key element these days in most UAE companies marketing strategies, including increasingly Dubai social media marketing. Driving Growth are a Dubai based company with expertise in helping their clients maximize their bottom line through a variety of means, including digital and social media marketing.
The Numbers
Social media has really taken off in the past few years, with platforms such as Facebook, Twitter, LinkedIn, Instagram, Pinterest and You Tube seeing phenomenal growth in popularity. Facebook, as an example, had but a handful of members when it was launched in 2004 – today it has almost 1.9 billion. Experts predict that by 2020, about 2.95 billion people will be be using social media. That’s half the population of the world!
Business and Social Media
With such vast and ever-increasing numbers of users, it’s no surprise that business has seized the opportunity to utilize social media to promote themselves and their products. Whilst this may seem an oxymoron, it makes great business sense to be able to reach out to such huge audiences and potential customers.
What it is
So, the potential is clear, but what exactly is social media marketing? In very simple terms it is the attempt to increase traffic or attention through social media sites. Companies using social media sites hope that users will click and share their companies posts with their social media network, thereby exposing the company and its products to a larger audience.
Campaigns
As well as more isolated activity such as that above, some companies will engage in a social media campaign. This differs from the above in that it is much more focussed and coordinated. To be more focused, the campaign has to have a specific goal or objective. This could be to enhance brand recognition, improve sales, elicit feedback or simply increase site traffic.
Who?
The type of companies who use social media marketing is, as you’d expect, wide and varied. It is something that pretty much any size of company can undertake, of course, with global giants such as Oreo, Nike, Heinz, Coca-Cola and Clairol all having had successful social media campaigns recently. However, it’s not just for such behemoths with Linkedin, the social media for business experts, highlighting that over 80% of small to medium businesses used social media in some form, and of those, 95% used it for marketing.
If you would like to see how social media marketing can help your business grow it’s bottom line, contact Driving Growth.
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