The confident and ambitious population of Millennials in Dubai will be a great cause of profit to your brand if you get their attention with your Dubai advertising. Millennials or Generation Y, those born between the 1980’s and 2000’s, comprise about 40% of UAE’s population. If this force gets attracted to your marketing strategies, then your company will surely rise to the top.
Targeting Millennials
Studies show that millennials have certain preferences when it comes to advertising. Online advertising is one definite preference. Dubai digital marketing strategies that are more effective with millennials and cause them repeat visits to certain brand web sites. So how will your ads attract this population and get them to spend their money on your brand? Here are some ways to target millennials.
- Enlist them in your mission
Millennials gravitate toward a brand with a mission and vision that tugs at their emotions. Let them know and understand what you do so that they would want to be a part of it as a consumer.
- Include popular and new social networks
Dubai social media marketing lets you be a part of millennials’ daily activities. It is important to stay updated with these sites and apps and be on top with new ones.
- Add great content
Traditional advertisements go unnoticed with millennials. Focus on valuable content that is informative and can stimulate action. If this is provided, they will see your brand in a positive light.
- Offer value
Millennials want to be a part of a club, even if it is fairly new and small. They are ready to support underdogs. It does not mean they will choose the best for less.
- Make easy giving-back efforts
Social-impact elements will capture the hearts of millennials. They will be interested in a company that do good, such as giving-back efforts, and will want to be a part of it. That is, if these actions are easy and effortless.
- Be honest with your content
Millennials don’t usually respond to sales gimmicks. They will spend their money on something of value as long as they know what these brands say is true.
- Be convenient
Millennials want convenience with anything. Anything that involves a lot of process will be negative to them.
Millennials are usually self-assured with lots of energy and enthusiasm that others will easily be influenced by their preferences. This comes as an advantage to the brand this generation will choose. Brands seek professional help from a UAE branding agency to get somewhere with this population. The Driving Growth group is one such team that will drive you to success with this target market. Make sure to visit them for information.
Driving-GrowthUAE 