No matter what business you’re in, a strong brand is essential along with effective marketing strategies plus having Dubai live events will take your brand interaction to a whole new level. More and more brands are turning to live experiences to connect with their customers. Take a hotdog joint, for example. They incorporated hotdog eating contests as a marketing strategy and do this event on a yearly basis, thus, attracting customers and making patrons out of them.
How do live events enhance your brand?
Advantages of Live Events
Creating UAE live events that are truthful to your brand’s promise and meaningful to your customers is a challenge. However, once you get it right, there is no limit to the benefits your company will reap.
- It has been found out that customers who attended a brand’s live event are more likely to buy the said brand at retail stores and recommend it to acquaintances.
- It is also one of the most effective marketing strategy for B2Bs and B2Cs.
- It gives customers the opportunity to touch, test and interact with a product.
- Live events, aside from promoting a brand, give customers a chance to join the brand in the real world, with something specific to offer their target market, such as music, crafts and food.
- It establishes a relationship between the brand and the customer.
- It is significant to the brand, meaningful and memorable to customers and fun for both.
- Plus, live events make good photo ops and can be used in Dubai social media marketing.
Tips in Marketing your Brand Through Live Events
- Set a clear and measurable goal or goals.
- Create a short and understandable narrative that guests can easily share.
- Design your event for both on-site guests and secondary audiences.
- Negotiate the venue costs and accessories before committing to it.
- Get your staff to work the room.
- Ensure a post-event communication with guests and audiences.
Once these tips are included and done right, your company will have lots of opportunities to acquire new customers and keep existing ones loyal to your brand.
What branded live events have you attended? Did it make a good impression?
Score big with your target audience through effective brand marketing strategies such as live events. It will be easier for your business to get a professional branding team, like Driving Growth, to ensure the success of your brand. This UAE branding agency has a wealth of experience to aid your business and drive its growth.
Driving-GrowthUAE 