With an ever-increasing range of tools available to companies who wish to promote their products and services, including both digital and more traditional means, it is vital to enlist the help of a professional company who can help make any such activity a success. In the UAE, Driving Growth are one such company, with a wealth of experience in helping their clients with their marketing activities like Dubai Event Management.
The Objective
When considering exactly what type of activity is best suited, it’s always an important thing to consider the objective of the activity, is it to advise, inform, persuade, entertain or even to reward? By answering these questions, a business will be better able to decide on how to proceed.
An Event
One popular tool that has been around in business for a long time, is an event. It is a very popular marketing activity, with around $120 billion spent in the US alone. These events can include seminars, conferences, trade shows, exhibitions amongst others. They can be held to promote a new product, to recognise some specific event such as an anniversary, to share ideas, to communicate with the industry, to reward great performance or just to create a networking opportunity.
Different Options
As said previously, the choice of event will depend on the objective. Different types of event have different purposes, so it’s important to select the type of event that is going to deliver against the objectives.
Conferences and Seminars
Conferences and seminars have some similarities, albeit they are not the same thing. A seminar tends to be in one place, with a more limited range of topics, and shorter in length compared to conferences. Conferences also tend to have a wider range of topics, and therefore participants. Both are useful in providing information of some type to participants.
Trade Shows
Trade shows are effective for generating new business, in procuring new leads for businesses. They can also help enhance the general image of sponsoring participants. They tend to be focused on industry type and geography thus their effectiveness is clear to see.
Exhibitions
Exhibitions are something that generally are held to show products. They can be industry wide, or even based purely on geography. The purpose of an exhibition is to enable exhibitors to physically display products to visitors, and perhaps tend to be more informative then persuasive.
If a business wants to carry out a marketing activity, holding an event is definitely something to consider. For further information on how Driving Growth can help your business organise an event.
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