Helping their clients to create innovative and imaginative Dubai exhibition stands amongst other marketing tools, the Driving growth group has been working with their clients to help them utilise the wealth of experience Driving Growth Group has in the marketing space to ensure they can maximise their potential.
Integrated Campaigns
Whilst exhibitions and similar live events are one type of marketing tool available to businesses in the UAE, there are a number or other alternatives that can complement each other, including Qatar public relations. A professional marketing company like Driving Growth Group is able to integrate two or more marketing tools into an effective marketing campaign.
Range of Tools
The range of tools that can be integrated into an effective campaign is extensive, and includes live events including exhibitions, branding activities, digital and social media initiatives, public relations and advertising. Driving Growth Group is able to provide expertise in each of these areas to businesses hoping to develop an effective marketing campaign.
Unified Message
Dependant on a variety of factors, not least the budget, an integrated campaign can utilise several media at the same time to provide a unified approach to delivering the desired message to a wider range of people than might be achieved with a single media campaign.
Different Media
As an example, a campaign might include a social media and email strategy. The same message would be delivered by both media, but the audience will differ. Of course there will likely be some overlap, but it’s highly likely that this type of dual-medium approach will reach a wider audience than each of the media would individually. There will be an additional cost element almost certainly, but the investment could be worthwhile.
Variety
Another advantage of using an integrated approach is that whilst the message is unified, the way it is communicated can be very different using different media. A TV or You Tube campaign can add a more visual element to a campaign compared to a news paper or magazine advert, for example. The same message would be relayed in both types of ad, but the different media offer different means of giving that unified message.
Wider Audience
The range of media that can be included in an integrated campaign offers businesses the opportunity to reach a wider audience with a more innovative campaign than might be the case with a single medium approach.
If you would like to know how Driving Growth Group can help your business develop effective marketing campaigns, please visit them!
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