The rapid advancement in the use of digital marketing in business has spawned a new form of marketing never seen before, social media marketing, with Dubai social media marketing one such example. Driving Growth, a business consultancy based in Dubai, is able to help clients develop their social media marketing .
Competitive Edge
Digital marketing in the UAE, including Dubai digital marketing and Qatar digital marketing, has developed at the same pace seen in other developed regions. The region is both an area of great opportunity, and of great competitiveness. In order to gain an edge on competitors, all marketing means must be employed, including digital. The most significant thing about technology is the breakneck speed at which it is developing and evolving.
Tools Available
The various tools being used in the UAE include websites, mobile apps, social media, pay per click and Google adwords. In addition, technology tools are also being adopted, including advanced analytics, search engine optimisation, marketing automation and search engine marketing. Businesses are increasingly using some, or all, of these tools to help them harness the benefits of the developments in digital technology.
Digital Agencies
The digital market in the UAE is developing fast. The number of specialist web design and digital marketing agencies is well into the one hundred level. Some of those agencies provide a range of services across the spectrum, whilst others are more specialised in niche areas, including web design, SEO and social media marketing amongst the many other areas of digital marketing. Most of the agencies are Asia, European or American, although there are of course a number of smaller, local agencies providing digital marketing services as well as the larger, global agencies.
Range of Industries
The range of industries adopting digital marketing strategies includes government, banking, hospitality, food and beverage, entertainment, education, real estate and event organisers. Many digital marketing get their clients through referrals, requests for proposals and the open bidding system.
Factors
The increasing number of agencies is facilitated by two main trends; the downsizing of in-house services teams resulting in higher demand for consultancy services, and corporate downsizing in more general terms – resulting in highly capable and experienced staff creating their own businesses to serve their former employers.
As the internet continues to change how consumers interact with businesses, so does the range of digital media services provided by specialist companies to meet the challenges of the changing environment, with social media marketing a prime example of such a changing environment.
If you would like to find out how Driving Growth can help your business with its social media marketing, or indeed any other area of digital marketing, please contact them!
Driving-GrowthUAE 